- 19 Jul 2010
- Plaid Creative
- Over the next few minutes or so I shall take you on a journey to Spring Street, New York to rub shoulders with the fine folk at Plaid Creative. So pull up a chair, grab a cuppa and prepare yourself for a visual feast.
- The Blurb:
It's not enough to say you're different. You have to live your difference in everything you do. A great brand doesn't just sit on a piece of paper, instead it's out in the world, creating an experience. From how your employees behave, to the way you innovate products and services, to the way problems are solved, a great brand experience is in the details.
My Thoughts:
I was first introduced to these guys via a RT of their blog entry A guide to the complex world of coffee. Asides from immediately falling in love with the featured poster of that article I also took it upon myself to have a browse of Plaid's main site to find out what else they'd been working on.
Plaid demonstrate a true understanding of the design process with a healthy portfolio full of creative and well executed work. The nature of their success can be better understood by taking a short read of their 'what we do' section which gives an overall insight into how the studio works to tackle a design challenge. Consisting of 'Define', 'Design', 'Make a Difference' and 'Create Energy' the aforementioned section really helps to inform on the role of the brand in todays market.
As ever follow the links below to find out more about the studio and have fun looking through some great work.
The Link:
http://www.plaid-creative.com/
Twitter - @plaidinc
- Posted in Featured Studios
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